You paid for every visitor. Most leave and never come back.

Your ads bring people in. Then the traffic leaks out the back.
This tool shows you how much - and what your store looks like once email plugs the leak.
Every number is sourced or labeled a guess, and you can change the guesses.

Same store, two different futures

Picture two stores.

Same ads. Same traffic. Same product.

One builds an email system. One does not.

Store A - no email system

Store A does nothing.

A visitor lands, looks, and leaves.

Nothing brings them back and their subscriber list never grows.

The only email that ever fires is the one Shopify can send when a checkout is left behind. That is it.

Store B - email system built

Store B builds the system.

A visitor lands and joins the list.

Now the store can reach them again, and again, without acquisition cost.

Emails go out on their own and bring buyers back month after month.

Flows capture intent on autopilot. Campaigns educate and convert weekly.

Same traffic. Two very different years.

Put your store in below and watch the fork become your numbers.

Nothing you type is sent anywhere. It stays in your browser.

Step 1 - your six numbers

Put your store into the machine.

Six numbers, straight off your Shopify and Klaviyo dashboards. About two minutes. Not sure of one? Guess it - everything stays editable, and the page recomputes as you type.

Shopify calls this "Online store sessions, last 30 days".
Your store's sales in a normal month.
Revenue divided by orders. Shopify shows it.
What is left after product and shipping cost, as a percent.
Subscribers in Klaviyo. Zero is fine. Many stores start there.
Meta or other paid ads. Zero is fine.
I enter my margin as:
2.0% of visitors

This is an assumption. Nobody can read your true number off your site. Drag it and watch the range move.

Enter my current email numbers

Klaviyo, Shopify Analytics, and Ads Manager print all of these. Every one you fill in replaces a guess in this model with your real number, at no cost to you.

Klaviyo 90-day engaged segment. Blank = 35%.
Klaviyo. Blank = 8.
Ads Manager. Blank = a benchmark, not yours.
Your invoice. Blank = we print the count, no dollar.
Shopify Analytics. Blank = we guess 2x your conversion rate.
Blank = we guess 4x your conversion rate.
Blank = we guess 22x, capped at 70%.

Results are instant and ungated. Nothing you type leaves this browser.

Step 2 - your two futures

Year one means the first 12 months. This is the gap on top of today, never the total.

Your current store vs your future store, month by month

    The problem, in one sentence

    Your top 3 moves, in order

    Ok, but HOW do I get there?

    The chart is the destination. What it cannot give you is the route.

    You just saw the gap. The three moves above start closing it.

    But this page was built from published benchmarks - medians across thousands of stores. Your store is not the median, and your biggest leak lives where a web page cannot reach: which flow is silently underperforming, which segment is dragging your deliverability, which email fires at the wrong hour with the wrong offer.

    The audit is the route: we go inside your actual account, replace the guesses with your real numbers, and hand you the exact build order. Free, filmed, and yours to keep whether or not we ever speak again.

    What the audit gives you

    Three deliverables. Real work-product, not a pitch deck.

    1. The deep dive: your Klaviyo and your store, from the inside

    You add us to your Klaviyo as view-only - two minutes, and we can look but never touch. We spend a full day inside: every flow, every segment, deliverability, send times. The guesses on this page get swapped for your real numbers.

    2. The deep research: your buyers, in their own words

    The same research system we run on every client build: we mine your reviews and your competitors' to find the exact reasons people buy, hesitate, and leave. Your emails stop guessing at objections.

    The research system from our client builds: three docs feed every email, element by element.

    3. The blueprint: the route to the number on the chart

    Everything we find becomes a plan you can execute with or without us: the full flow map - what exists, what leaks, what to build first - plus a 90-day campaign calendar. This is the system it maps:

    Your blueprint marks which of these exist, which leak, and which to build first.

    Why it is fast: view-only access shows us every flow, every segment, and every send the day you grant it. We can look, never touch, and you can revoke it any time.

    One day inside beats weeks of watching from the outside.

    Book it

    Book the call below - or, if our email brought you here, just reply AUDIT.

    2-minute setup

    You add us to Klaviyo as view-only. We send the exact steps. Revoke any time.

    Audit day

    We spend a full day inside your Klaviyo and your store. You do nothing.

    The handoff

    The filmed walkthrough, the research, and your blueprint. Yours to keep either way.

    Claim your free audit

    One call to kick it off. The audit, the research, and the blueprint are yours to keep whether or not we ever talk again.

    Book my free audit call

    Came here from our email? Skip the calendar: just reply AUDIT and we will set it up right there.

    Check our math

    The assumption ledger

    Every amber row is a number we guessed. Every amber row is editable. Change one and the whole page recomputes, including the headline.

    Open the ledger and check our work

    You paid for every visitor.

    The only question left is how much longer it keeps leaking.